Good fonts are not only more readable, but they can also add class and style to the content on your site. But both are important for online media where you often have a limited time window to make an impression - especially when there’s a small screen involved. Readability and accessibility are important for designing printed items, like business cards, law firm letterhead, and brochures. For example, fonts like Brush Script aren’t great because they’re difficult to read. Selecting a font because it seems unique can backfire if other people have a difficult time reading it. While some fonts are hard to read at first glance, others might be more difficult to spot. Illegible fonts can also handicap your law firm's SEO initiatives and impact your rankings on search engines if visitors are bouncing away shortly after landing on your site. Legibility comes down to how clearly a reader can decipher each character. Illegible fonts hurt the reader’s eyes and may open your business up to ADA issues. You’ll want to choose a font that can be used consistently across various online and offline mediums-including those that are trickier to print on like clothing, decals for glass surfaces, and office supplies.

Why Fonts Matterįonts matter for a variety of reasons, including readability, making a professional impression, and brand recognition. Readability supersedes branding when it comes to font choice. sans-serif) are the best for accomplishing this. The best fonts for your law firm’s website and advertising are those that are easy for people to quickly glance at and process the core message you’re conveying.

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